Help, my FB ads have too much text!

It’s been a while since I had time to post, but a few people have needed this lately, and I decided it would be smartest to just upload it for easy future linking. (That is how I make all my important decisions about blogging: being lazy.)

A lot of people are trying to maneuver around facebook’s 20% text rule for when you can boost a post or use an image for advertising. It’s especially frustrating because the exact same amount of text on an image might be denied one week and approved the next if the text isn’t in the exact same place.

There’s a reason for that.  As of now (which could change tomorrow) facebook’s automated system is using a grid method to decide when an image has too much text. They put a grid of five rectangles by five rectangles over your image and look to see if the text shows up in more than five of them. (20%)

Computers are not always terribly reliable though.

2boxes

4boxes

Yeah, I know. Computers. SIGH.

Anyway, it’s pretty easy to get around this once you know it’s a thing. I have two templates I share–one is a PSD file with the grid on its own layer, one is a transparent PNG file you can download and put over your image.  If you can keep your text in five of those boxes, you SHOULD be okay. (Should in that computers are still silly and will sometimes think things like tattoos or squiggles are also text, because oh, COMPUTERS.)

 

Facebook Ad Template (PNG)

A transparent PNG with the grid that helps identify how much text is too much for a facebook ad.

Facebook Ad Template (PSD)

A photoshop template with the grid that helps identify how much text is too much for a facebook ad.